Privacy Policy
At Trend Dress Co, your privacy is of utmost importance to us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website trenddressco.com or make a purchase from us. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it. By using our website, you consent to the data practices described in this statement.
Information We Collect
When you visit Trend Dress Co, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse our site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to our site, and information about how you interact with our site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using technologies such as cookies, log files, and web beacons. Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. Log files track actions occurring on the site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. Web beacons, tags, and pixels are electronic files used to record information about how you browse the site.
Additionally, when you make a purchase or attempt to make a purchase through trenddressco.com, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
How We Use Your Information
We use the Order Information that we collect generally to fulfill any orders placed through our website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our website. This includes generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store. We also use Google Analytics to help us understand how our customers use the site. We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page. You can opt out of targeted advertising by using the links provided in our marketing communications or by adjusting your account settings.
Do Not Track
Please note that we do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser.
Your Rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the appropriate channels on our website. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the site), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you place an order through trenddressco.com, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes to This Policy
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We encourage you to periodically review this page for the latest information on our privacy practices.
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us through the contact form on our website or by mail using the details provided on our site.
Thank you for trusting Trend Dress Co with your personal information. We are committed to protecting your privacy and ensuring your experience with us is safe and enjoyable.